Elmer’s Big Parade Blackpool 2024

In Spring 2024 Blackpool will be brought to life by a herd of uniquely decorated, amazingly creative, elephant sculptures. The free, family-friendly art trail – a collaboration between Brian House Children’s Hospice, Wild in Art and Andersen Press, brings David McKee’s popular children’s character Elmer the Patchwork Elephant to life.

The uniquely decorated Elmers will be positioned around key landmarks, streets, and open spaces in Blackpool for eight weeks. But that’s not the end… after this the herd will come together – the only time they’ll all be in the same place at the same time, for their fantastic final farewell event!

The herd of Elmers will deliver a ton of fun and laughter and attract local residents and visitors from far and wide to discover, and re-discover Blackpool, making art accessible to all. Each Elmer is sponsored by a local business or organisations, making the trail deeply rooted in our wonderfully unique local community

Visitors and residents can explore the town centre, parks and open spaces while following the Trail to discover all of the bold and eye-catching large Elmers.

The Trail also includes a herd of mini Elmers decorated by some of the Fylde coast’s most created children and young people, each designed and painted by local schools and youth organisations from across Blackpool.

Sponsor an Elmer

We invite your company, employees and customers to be inspired, get imaginative and celebrate Blackpool in the town’s biggest free art event.

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Sponsor an Elmer

Be a part of this fun flagship event that will raise funds for Brian House Children’s Hospice and help us to care for our area’s most fragile children.

  • Gain media exposure for your business
  • Be part of an event which brings thousands of visitors to our popular seaside community
  • Improve brand awareness for your business or organisation in a unique and memorable way that will get everyone talking
  • Build a feel-good factor among your employees, customers and stakeholders
  • Align your business with a well-respected local charity which provides vital services for people across Blackpool and the wider Fylde coast
  • Be part of something amazing
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Stay in the know

Be the first to receive news and updates from Elmer’s Big Parade Blackpool 2024 by signing up and subscribing to our e-newsletter. The Elmer team at Brian House Children’s Hospice will then make sure you don’t miss any of the happenings before, during and after the art trail.

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A Wild in Art Event

Wild in Art is the leading producer of spectacular public art events and creative projects which enrich, entertain, inform and connect communities – giving people of all ages a voice through art.

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Sculptures Created


Events Delivered


Participants Attended

Trail Sponsors Artists Contact