What to expect

Free outdoor walking trail from 13th April to 9th June 2024

With a stampede of colour and creativity, Elmer and his friends bring a ton of fun and laughter to our local area, giving our incredible community the chance to come together to celebrate everything that makes our hometown so wonderfully unique. This free outdoor walking trail is great for personal wellbeing for residents and visitors of all age, and will provide a welcome boost to our tourism and wider economy.

Celebrating Blackpool

The trail will celebrate Blackpool’s history, its tourism heart, its culture and the many areas of natural beauty reminding us why we simply love where we live. You can do the trail your way – you might want to dip in and out of areas over the eight weeks, spend a weekend completing the trail, or if you are feeling energetic, do it all in a day!

Trail Maps

Elmer’s Big Parade Blackpool is open to everyone and we hope that as many people as possible will explore all or parts of the fully-accessible trail over the spring. Use our specially-designed trail map, available at key town centre locations across Blackpool including our dedicated pop-up shop or use the official trail app to help you explore.

Trail App

Elmer’s Big Parade Blackpool will include a FREE art trail app to show you the location of each Elmer and the herds of small Elmers, along with information about our Official Partners, Sponsors and artists.

Farewell Event

When their time in Blackpool has ended, our Herd will join together for one time only for a special final farewell weekend in June.

Auction raising funds for Brian House

And after entertaining and bringing people together, the legacy of Elmer’s Big Parade Blackpool continues as the large sculptures will be auctioned to raise vital funds for the Fylde coast’s only children’s hospice, Brian House.

Get ready to have some fun and explore!

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The sculptures

Sponsor an Elmer

We are delighted to have two Presenting Partners, a Learning Partner and 25 Official Supporters as part of Elmer’s Big Parade Blackpool!

This is a fantastic opportunity for them to:

  • Gain media exposure for their business
  • Be part of an event which brings thousands of visitors to our popular seaside community
  • Improve brand awareness for their business or organisation in a unique and memorable way that will get everyone talking
  • Build a feel-good factor among employees, customers and stakeholders
  • Align their business with a well-respected local charity which provides vital services for people across Blackpool and the wider Fylde coast
  • Be part of something people will be talking about for year’s to come

A Wild in Art Event

Wild in Art is the leading producer of spectacular public art events and creative projects which enrich, entertain, inform and connect communities – giving people of all ages a voice through art.

Find out more


Sculptures Created


Events Delivered


Participants Attended

Stay in the know

Be the first to receive news and updates from Elmer’s Big Parade Blackpool 2024 by signing up and subscribing to our e-newsletter. The Elmer team at Brian House Children’s Hospice will then make sure you don’t miss any of the happenings before, during and after the art trail.

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